Melissa Wayne – Medium

Melissa Wayne

The Vital Role of Ongoing Website Maintenance: Content, SEO, and Backend Updates

In today’s digital age, a website serves as the digital face of your business. It’s often the first point of contact between your brand and…

4 min readOct 17, 2023

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Melissa Wayne

12 Tips for a Monthly Touchpoint Performance Review — VSI Leadership

Monthly touchpoints are part of a continuous performance review conversation model. Regular meetings with feedback lead to greater…

4 min readOct 11, 2021

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12 tips for a monthly touchpoint performance review.

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Melissa Wayne

How to Optimize Using Keywords for SEO

There’s a lot of talk about keywords today and how they affect SEO (search engine optimization). For business leaders, it may seem…

4 min readMar 30, 2021

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How to Optimize Using Keywords for SEO

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Melissa Wayne

3 Lessons Learned: Balancing Regret with Gratitude

Regret and missed opportunties can be used for good. It’s all about perspective. Here are 3 lessons to balance regret with gratitude.

5 min readFeb 15, 2021

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A press check at my family printing company. Balancing regret with gratitude when I chose not to carry on the family business.

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Melissa Wayne

SEM and SEO: What’s the Difference?

As a business owner, you’ve likely heard the terms Search Engine Marketing (SEM) or Search Engine Optimization (SEO). However, unless you…

4 min readJan 27, 2021

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The difference in Search Engine Marketing and Search Engine Optimization.

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Melissa Wayne

Brand Guidelines: A Tool for Stronger Brand Recognition

Looking ahead to 2021, as business owners, it’s time to identify actionable goals. From a marketing standpoint, what is going to point you…

4 min readJan 2, 2021

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Melissa Wayne

Melissa Wayne

I help businesses put their best foot forward. Consider me your outsourced CMO. https://vsileadership.com/marketing-consulting/

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