Oct 11, 202112 Tips for a Monthly Touchpoint Performance Review — VSI LeadershipMonthly touchpoints are part of a continuous performance review conversation model. Regular meetings with feedback lead to greater alignment, accountability and healthy culture. It’s a tactical approach to move your team in a positive direction toward the vision and values of your organization. What is a Monthly Touchpoint Performance Review? A monthly touchpoint is a frequent performance…Business4 min readBusiness4 min read
Mar 30, 2021How to Optimize Using Keywords for SEOThere’s a lot of talk about keywords today and how they affect SEO (search engine optimization). For business leaders, it may seem overwhelming or simply the last thing you or your staff has time for in the daily task list. But getting web copy (text) is important to attract a…SEO4 min readSEO4 min read
Feb 15, 20213 Lessons Learned: Balancing Regret with GratitudeThe Family Business I grew up in a commercial printing company family in Louisville, Kentucky. My great uncle, Ronald Reed, who was like a grandfather to me, was one of the Sons in a printing company called V.G. Reed & Sons. …Regret5 min readRegret5 min read
Jan 27, 2021SEM and SEO: What’s the Difference?As a business owner, you’ve likely heard the terms Search Engine Marketing (SEM) or Search Engine Optimization (SEO). …SEO4 min readSEO4 min read
Jan 2, 2021Brand Guidelines: A Tool for Stronger Brand RecognitionLooking ahead to 2021, as business owners, it’s time to identify actionable goals. From a marketing standpoint, what is going to point you in the right direction for success? …Branding4 min readBranding4 min read